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Tanning Bed Use is Down, But Gen Z Still Wants to Be Tan, So They're Going Outside

University of Connecticut

Jun 30, 2026

Tanning Bed Use is Down, But Gen Z Still Wants to Be Tan, So They're Going Outside

The sun's out, temperatures are high, and on a warm, sunny day, you may find some Gen Zers "tanmaxxing." For those unfamiliar with the TikTok term, "tanmaxxing" refers to spending…

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Tanning Bed Use is Down, But Gen Z Still Wants to Be Tan, So They're Going Outside

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