How 'refounding' can save a company that's lost its way
Companies often lose what once made them distinctive over time. In interviews with 200 CEOs, Jon Iwata, former chief brand officer at IBM and co-leader of Yale SOM's Program on Sta…
Companies often lose what once made them distinctive over time. In interviews with 200 CEOs, Jon Iwata, former chief brand officer at IBM and co-leader of Yale SOM's Program on Sta…